With a company goal of raising $8 million, Jersey Mike’s Subs blew past that mark during their Annual Month of Giving to raise an incredible $15 million to help more than 200 charities nationwide.
After they accepted donations from customers throughout March, the final day culminated in Jersey Mike’s locations across America donating 100 percent of sales—not just profits—to local charities.
More than 1,900 restaurants that are known for their in-store freshly-baked bread—the same recipe they started with in 1956—donated every penny of their sales on the 31st to hospitals, youth organizations, and food banks.
The fundraising total is double the amount raised in 2019 when the New Jersey-based company gave away $7.3 million to their communities.
The results are even more meaningful this year as the Day of Giving celebrations were cancelled last year due to the pandemic. Jersey Mike’s began the practice in 2011, and over the eleven years has raised more than $47 million for local charities, such as the Make-A-Wish Foundation.
“We really hoped to do well this year after the disappointment of having to cancel last year’s Day of Giving, and the outpouring of support from across the country is truly inspiring,” said Peter Cancro, Jersey Mike’s Founder & CEO.
“We are filled with gratitude and admiration for our customers, franchise owners, and team members who have helped these charities in such a big way, now, when they need it more than ever.”
Cancro, who bought his first sub shop at age 17, credits two local businessmen in Point Pleasant Beach, New Jersey where he grew up—Jack Baker of Baker’s Lobster Shanty and Bob Hoffman of Hoffman’s Ice Cream—with showing him the importance of giving unconditionally to the community.
Since then, the company’s mission has always been: “Giving…making a difference in someone’s life”.